César Zamudio, Ph.D., Marketing
Phone number: (804) 828-7191
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Industrial Landscape, Ashton-under-Lyne, by Laurence Stephen Lowry
Here you can find resources we use in my Entrepreneurial Marketing course at Kent State.

Tutorials on Quantitative Marketing for Entrepreneurs

These are fast tutorials that entrepreneurs can use to conduct basic, quantitative marketing analysis. The upside of these tutorials is that they are fast, simple, and require the use of Microsoft Office and free software only. 
  • Perceptual Mapping for Entrepreneurs using MicrOsiris
  • Discovering Consumers' Ideal New Product: Conjoint Analysis With Excel

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Office: BSA 514

Tel: 330-672-2170

czamudi1@kent.edu
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