I hold a Ph.D. in Management Science (Marketing) from The University of Texas at Dallas. I grew up in México, where I obtained a degree in Marketing at Tecnológico de Monterrey, Campus Monterrey. I have previously held academic positions at Washington University in St. Louis and Kent State University.

Current academic interests: Human and employer branding, digital marketing, online reviews, sensory marketing, celebrity endorsements, brand alliances, narrative transportation

Hobbies: Fashion, wildlife photography, cooking, reading, boxing, films, writing, videogames.

Most known for: Restaurant and fashion recommendations, knowing random facts about squirrels.

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