one of my drawings - "Deconstruction of an Eye"
Vita updated 03/31/2018
Academic employment
Assistant Professor of Marketing and Entrepreneurship 2013-present
Kent State University
Adjunct Professor of Marketing Fall 2012
Washington University in St. Louis
Education
Ph.D., Management Science (Marketing) 2013
The University of Texas at Dallas
B.A., Marketing, Summa cum laude 2007
Tecnológico de Monterrey, Campus Monterrey, México
Research interests
Human and employer branding, mobile marketing, digital marketing (online reviews), celebrity endorsements, brand alliances
Publications
1. Mills, Paul, César Zamudio. Scanning for Discounts: Examining the Redemption of Competing Mobile Coupons. Conditionally accepted, Journal of the Academy of Marketing Science.
Research supported by MSI "Mobile Platforms" grant
MSI Working Paper 2015 link
2. Meng, Meg, César Zamudio and Robert Jewell. 2018. Unlocking Competitiveness Through Scent Names: A Data-Driven Approach. Forthcoming, Business Horizons.
3. Zamudio, César. 2016. Matching with the Stars: How Brand Personality Determines Celebrity Endorsement Contract Formation. International Journal of Research in Marketing 33(2).
4. Mendoza, Karla, Sergey Anokhin, César Zamudio. 2015. Uncovering the Influence of Social Venture Creation on Commercial Venture Creation: A Population Ecology Perspective. Journal of Business Venturing 30(6), 793-807.
5. Zamudio, César, Meg Meng. 2015. Which Modeling Scholars Get Promoted, and How Fast?
Customer Needs and Solutions 2(1), 91-104.
6. Zamudio, César, Sergey Anokhin, Franz Kellermanns. 2014. Network Analysis: A Concise Review and Suggestions for Family Business Research. Journal of Family Business Strategy 5(1), 63-71.
7. Zamudio, César, Yu Wang, Ernan Haruvy. 2013. Human Brands and Mutual Choices: An Investigation of the Marketing Assistant Professor Job Market. Journal of the Academy of Marketing Science 41(6), 722-736.
Work in progress
8. Synthesizing the Knowledge Base on Strategic Orientations: A Meta-Analysis (with Tatiana Stettler, Artur Baldauf and Simone Schweiger)
Under review
9. Does Employe Chatter Matter? Employee Word-of-Mouth, Satisfaction and Firm Performance (with Vanitha Swaminathan and Suyun Mah)
Manuscript in preparation
10. An Investigation of Childrens' Choices and Attribute Preferences (with Marie Yeh and Robert Jewell)
Under review
11. In the Nose of the Beholder: Constructed Product Attributes Drive Olfactory Product Purchases (with Jamie Grigsby and Meg Meng)
Research supported by the Dean's Summer Research Funding Award, KSU
12. The Company They Keep: How Human Brand Managers and their Social Networks Shape Job Market Outcomes (with Julie Guidry and Angeline Close)
Manuscript in preparation
13. Review Richness: How Heuristic and Systematic Online Review Features Shape Persuasion (with Yiru Wang and Robert Jewell)
Manuscript in preparation
14. One Award Too Many? How Visible Awards Influence Consumer Behavior (with Frederik Beuk)
Manuscript in preparation
15. Estimating Preferences in Two-Sided Matching Markets (with Ernan Haruvy and Yu Wang)
Manuscript in preparation
16. This is Not My Lavender: The Effect of Olfactory Imagery on Scented Product Purchase Intention (with Meg Meng and Robert Jewell)
Manuscript in preparation
17. Naughty and Nice: Dimensions of Scent Personality (with Meg Meng and Robert Jewell)
Data collection in progress
18. Putting Scent Where it Belongs: The Effects of Scent Intensity, Similarity, and Presentation Order on Scented Product Evaluation (with Meg Meng and Robert Jewell)
Data collection in progress
19. Review Socialness: How Social Contextual Features Impact Referent Information Processing (with Yiru Wang and Robert Jewell)
Data collection in progress
Other intellectual contributions
19. César Zamudio and Ethan Pew. Finding Jobs/Types of Schools. In the Marketing Academic Guidebook for Job Preparation, Placement, and Progression (AMA doctoral student handbook). February 2015
20. Paul Mills and César Zamudio. 2015. Snap Coupons: Investigating Mobile Coupon Adoption, Use and Value. MSI Working Paper Series 2015.
Research presentations
2018
Review Socialness: How Social Context Features Impact Reference Information Processing
AMS Annual Conference 2018, New Orleans (forthcoming)
2017
- Putting Scent Where it Belongs: The Effects of Scent Intensity, Similarity and Presentation Order on Scented Product Evaluation
- How Notifications of Product Changes Influence Consumer Ambivalence
ACR 2017 North American Conference, San Diego (Poster session)
- With A Little Help From My Friends: How Product and Website Socialness Drive Online Word-Of-Mouth Persuasion
- Naughty and Nice: Dimensions of Scent Personality
Summer AMA Conference 2017, San Francisco (Poster session)
In the Nose of the Beholder: Constructed Product Attributes Drive Olfactory Product Purchases
Summer AMA Conference 2017, San Francisco
Review Richness: How Review Information Content Shapes Persuasion
Academy of Marketing Science Annual Conference 2017, Coronado Island (San Diego)
The Dark Matter of Firm Equity: The Hidden Role of Employee-Based Brand Equity in Long- Term Stock Returns
Winter AMA Conference 2017, Orlando
2016
Mobile Coupon Redemption: Choosing Among Rival Offers
Winter AMA Conference 2016, Las Vegas
Review Richness: How Heuristic and Systematic Online Review Features Shape Persuasion
Marketing EDGE Research Summit 2016, Los Angeles
2015
Snap Coupons: Scanning for Discounts at the First Moment of Truth
Marketing Science Conference 2015, Baltimore
Hiring in Marketing Academia: A Look Behind Closed Doors (panelist, with Robin Soster)
AMA DocSIG Special Session, Summer AMA Conference 2015, Chicago
2014
Object's Attributes & Choice Decisions: A Developmental Investigation
presented at the ACR North America Conference 2014, Baltimore (working paper session)
Follow Their Nose: Scented Product Development Using Consumer Preferences and Web Data
presented at the ACR North America Conference 2014, Baltimore (working paper session)
The Changing Landscape of the Marketing Academic Job Market (panelist, with Robin Soster)
AMA DocSig Special Session, Summer AMA Conference 2014, San Francisco
Which Modeling Scholars Get Promoted, and How Fast?
presented at the Marketing Science Conference 2014, Emory University
Scented Product Development Using Consumer Preferences and Web Data
presented at the "Understanding the Customer's Sensory Experience" 2014 conference at
Temple University;
presented at ACR 2014 North American Conference, Baltimore (working paper session)
2013
Work or Network? How Human Brand Managers (And Who They Know) Shape Job Market Outcomes
presented at the Marketing Science Conference 2013, Istanbul
2012
Human Brands and Mutual Choices
presented at Penn State University, Kent State University, Sabanci University, Ozyegin
University, VU Amsterdam, McGill University, Washington University in St. Louis
2011
The Job Market for Assistant Professors in Marketing
presented at The University of Houston Doctoral Symposium
Media mentions
1. Lin-Fisher, B. (2014, July 13). 16-year-old extreme couponer loves his sport. The Akron-Beacon Journal. Retrieved from www.ohio.com/business.
Teaching
Course University Teaching evaluation Term
Principles of Marketing Kent State U. (Stark) 4.45/5 Fall '17
Marketing Analytics (Sec. 1) Kent State U. 4.70/5 Fall '17
Marketing Analytics (Sec. 2) Kent State U. 4.74/5 Fall '17
Analytical Methods (Ph.D.) Kent State U. 4.90/5 Fall '17
Marketing Analytics Kent State U. 4.59/5 Spring '17
Customer Analysis (Section 2) Kent State U. 4.83/5 Spring '17
Customer Analysis (Section 1) Kent State U. 4.67/5 Spring '17
Customer Analysis (Section 2) Kent State U. 4.44/5 Spring '16
Customer Analysis (Section 1) Kent State U. 4.41/5 Spring '16
Marketing Analytics Workshop Kent State U. 4.90/5 Fall '15
Analytical Methods (Ph.D.) Kent State U. 4.92/5 Fall '15
Customer Analysis (Section 2) Kent State U. 4.49/5 Spring '15
Customer Analysis (Section 1) Kent State U. 4.43/5 Spring '15
Entrepreneurial Marketing Kent State U. 4.25/5 Fall '14
Customer Analysis Kent State U. 4.29/5 Spring '14
Entrepreneurial Marketing Kent State U. 4.18/5 Spring '14
Analytical Methods (Ph.D.) Kent State U. 4.87/5 Fall '13
Entrepreneurial Marketing Kent State U. 4.19/5 Spring '13
Principles of Marketing UT Dallas 4.93/5 Summer '12
Principles of Marketing UT Dallas 4.21/5 Fall '10
Research awards, fellowships, and grants
Dean's 2018 Annual Distinguished Scholar Award (finalist), $5,000 grant 2018
Funds to be used for paper "Feels Like Money: How a Credit Card's Weight
Influences its Value" (with Meg Meng)
Dean's Summer Research Funding Award, KSU (w. Yiru Wang, $4,724) 2016
funds for projects Review Richness and Review Socialness
Elected as Academic Ambassador for the Direct Selling Educational Foundation 2016
2-year ambassadorship to develop and promote a direct selling research agenda
Dean's Summer Research Award, KSU ($3,611) 2015
3rd. ESCP Europe Marketing Faculty Publication Workshop, competitive invitation 2015
Awarded with Marketing Science Institute scholarship (1,000 EUR)
Dean's Summer Research Funding Award, KSU (w. Jamie Grigsby and Meg Meng, $5,190) 2014
funds for project Constructive Choices When Product Attributes are Ambiguous
ISMS MarketingPhdJobs.com grant (with Ethan Pew, $15,000 grant) 2013
2013 MSI Research Competition on Mobile Platforms, winner (w. Paul Mills, $10,500) 2013
Marketing Science Doctoral Consortium 2012, student fellow 2011 MSI Ideas Challenge, winner ($10,000 grant) 2012
funds used to develop MarketingPhdJobs.com job platform (with Ethan Pew)
2011 MSI Clayton Dissertation Proposal Competition, honorable mention 2012
Quantitative Marketing and Economics conference, student fellow 2011
AMA-Sheth Consortium 2011, student fellow 2011
The University of Houston Doctoral Consortium 2011, student fellow 2011
Yale Marketing-Industrial Organization (MIO) Conference, student fellow 2011
Columbia-Duke-UCLA Workshop on Quantitative Marketing and Structural Econometrics, 2010
student fellow
UTD full Ph.D. scholarship 2007
The University of Texas at Dallas Summer Research Program, Marketing 2006
GRUMA/COCYTENL research grants for UTD Summer Research Program ($3,000) 2006
Doctoral students supervised
Student Responsibility First placement Term
Marie Yeh Committee member Loyola U. of Maryland Summer '13
Hillary Mellema Committee member Missouri Western State Summer '15
Paul Mills Co-chair Lehigh (Visiting) Summer '17
Oakland U. Summer '18
Jamie Grigsby Co-chair Midwestern State U. Summer '17
Kostas Alexiou Committee member Kent State U. (Visiting) Summer '17
U. of Tampa Summer '18
Yiru Wang Chair TBD TBD
Review work
Editorial board member, Journal of Family Business Strategy
Ad-hoc reviewer, Journal of Interactive Marketing
Ad-hoc reviewer, Services Industries Journal
Service to the profession
Co-administrator, MarketingPhdJobs.org platform 2012-present
The MarketingPhdJobs.org platform is the leading source on job opportunities for
marketing academics worldwide. The newest iteration of the platform launched on
June 14, 2014, with the support of the ISMS and the Marketing Science Institute.
Co-chair, 2018 Mary Kay Doctoral Dissertation Competition 2017-Present
Co-chair, 2017 Mary Kay Doctoral Dissertation Competition 2016-2017
In charge of organizing on behalf of the Academy of Marketing Science
Professional experience
GAMAC, S.A. de C.V. - Assistant for CFO 2007
Kamikaze Arte Promocional (Startup promotional products firm) - CMO 2006
Venio Technologies - Assistant for CEO 2005
Panorama (Tec de Monterrey newspaper) - Proofreader, editor and reporter 2004
Academic employment
Assistant Professor of Marketing and Entrepreneurship 2013-present
Kent State University
Adjunct Professor of Marketing Fall 2012
Washington University in St. Louis
Education
Ph.D., Management Science (Marketing) 2013
The University of Texas at Dallas
B.A., Marketing, Summa cum laude 2007
Tecnológico de Monterrey, Campus Monterrey, México
Research interests
Human and employer branding, mobile marketing, digital marketing (online reviews), celebrity endorsements, brand alliances
Publications
1. Mills, Paul, César Zamudio. Scanning for Discounts: Examining the Redemption of Competing Mobile Coupons. Conditionally accepted, Journal of the Academy of Marketing Science.
Research supported by MSI "Mobile Platforms" grant
MSI Working Paper 2015 link
2. Meng, Meg, César Zamudio and Robert Jewell. 2018. Unlocking Competitiveness Through Scent Names: A Data-Driven Approach. Forthcoming, Business Horizons.
3. Zamudio, César. 2016. Matching with the Stars: How Brand Personality Determines Celebrity Endorsement Contract Formation. International Journal of Research in Marketing 33(2).
4. Mendoza, Karla, Sergey Anokhin, César Zamudio. 2015. Uncovering the Influence of Social Venture Creation on Commercial Venture Creation: A Population Ecology Perspective. Journal of Business Venturing 30(6), 793-807.
5. Zamudio, César, Meg Meng. 2015. Which Modeling Scholars Get Promoted, and How Fast?
Customer Needs and Solutions 2(1), 91-104.
6. Zamudio, César, Sergey Anokhin, Franz Kellermanns. 2014. Network Analysis: A Concise Review and Suggestions for Family Business Research. Journal of Family Business Strategy 5(1), 63-71.
7. Zamudio, César, Yu Wang, Ernan Haruvy. 2013. Human Brands and Mutual Choices: An Investigation of the Marketing Assistant Professor Job Market. Journal of the Academy of Marketing Science 41(6), 722-736.
Work in progress
8. Synthesizing the Knowledge Base on Strategic Orientations: A Meta-Analysis (with Tatiana Stettler, Artur Baldauf and Simone Schweiger)
Under review
9. Does Employe Chatter Matter? Employee Word-of-Mouth, Satisfaction and Firm Performance (with Vanitha Swaminathan and Suyun Mah)
Manuscript in preparation
10. An Investigation of Childrens' Choices and Attribute Preferences (with Marie Yeh and Robert Jewell)
Under review
11. In the Nose of the Beholder: Constructed Product Attributes Drive Olfactory Product Purchases (with Jamie Grigsby and Meg Meng)
Research supported by the Dean's Summer Research Funding Award, KSU
12. The Company They Keep: How Human Brand Managers and their Social Networks Shape Job Market Outcomes (with Julie Guidry and Angeline Close)
Manuscript in preparation
13. Review Richness: How Heuristic and Systematic Online Review Features Shape Persuasion (with Yiru Wang and Robert Jewell)
Manuscript in preparation
14. One Award Too Many? How Visible Awards Influence Consumer Behavior (with Frederik Beuk)
Manuscript in preparation
15. Estimating Preferences in Two-Sided Matching Markets (with Ernan Haruvy and Yu Wang)
Manuscript in preparation
16. This is Not My Lavender: The Effect of Olfactory Imagery on Scented Product Purchase Intention (with Meg Meng and Robert Jewell)
Manuscript in preparation
17. Naughty and Nice: Dimensions of Scent Personality (with Meg Meng and Robert Jewell)
Data collection in progress
18. Putting Scent Where it Belongs: The Effects of Scent Intensity, Similarity, and Presentation Order on Scented Product Evaluation (with Meg Meng and Robert Jewell)
Data collection in progress
19. Review Socialness: How Social Contextual Features Impact Referent Information Processing (with Yiru Wang and Robert Jewell)
Data collection in progress
Other intellectual contributions
19. César Zamudio and Ethan Pew. Finding Jobs/Types of Schools. In the Marketing Academic Guidebook for Job Preparation, Placement, and Progression (AMA doctoral student handbook). February 2015
20. Paul Mills and César Zamudio. 2015. Snap Coupons: Investigating Mobile Coupon Adoption, Use and Value. MSI Working Paper Series 2015.
Research presentations
2018
Review Socialness: How Social Context Features Impact Reference Information Processing
AMS Annual Conference 2018, New Orleans (forthcoming)
2017
- Putting Scent Where it Belongs: The Effects of Scent Intensity, Similarity and Presentation Order on Scented Product Evaluation
- How Notifications of Product Changes Influence Consumer Ambivalence
ACR 2017 North American Conference, San Diego (Poster session)
- With A Little Help From My Friends: How Product and Website Socialness Drive Online Word-Of-Mouth Persuasion
- Naughty and Nice: Dimensions of Scent Personality
Summer AMA Conference 2017, San Francisco (Poster session)
In the Nose of the Beholder: Constructed Product Attributes Drive Olfactory Product Purchases
Summer AMA Conference 2017, San Francisco
Review Richness: How Review Information Content Shapes Persuasion
Academy of Marketing Science Annual Conference 2017, Coronado Island (San Diego)
The Dark Matter of Firm Equity: The Hidden Role of Employee-Based Brand Equity in Long- Term Stock Returns
Winter AMA Conference 2017, Orlando
2016
Mobile Coupon Redemption: Choosing Among Rival Offers
Winter AMA Conference 2016, Las Vegas
Review Richness: How Heuristic and Systematic Online Review Features Shape Persuasion
Marketing EDGE Research Summit 2016, Los Angeles
2015
Snap Coupons: Scanning for Discounts at the First Moment of Truth
Marketing Science Conference 2015, Baltimore
Hiring in Marketing Academia: A Look Behind Closed Doors (panelist, with Robin Soster)
AMA DocSIG Special Session, Summer AMA Conference 2015, Chicago
2014
Object's Attributes & Choice Decisions: A Developmental Investigation
presented at the ACR North America Conference 2014, Baltimore (working paper session)
Follow Their Nose: Scented Product Development Using Consumer Preferences and Web Data
presented at the ACR North America Conference 2014, Baltimore (working paper session)
The Changing Landscape of the Marketing Academic Job Market (panelist, with Robin Soster)
AMA DocSig Special Session, Summer AMA Conference 2014, San Francisco
Which Modeling Scholars Get Promoted, and How Fast?
presented at the Marketing Science Conference 2014, Emory University
Scented Product Development Using Consumer Preferences and Web Data
presented at the "Understanding the Customer's Sensory Experience" 2014 conference at
Temple University;
presented at ACR 2014 North American Conference, Baltimore (working paper session)
2013
Work or Network? How Human Brand Managers (And Who They Know) Shape Job Market Outcomes
presented at the Marketing Science Conference 2013, Istanbul
2012
Human Brands and Mutual Choices
presented at Penn State University, Kent State University, Sabanci University, Ozyegin
University, VU Amsterdam, McGill University, Washington University in St. Louis
2011
The Job Market for Assistant Professors in Marketing
presented at The University of Houston Doctoral Symposium
Media mentions
1. Lin-Fisher, B. (2014, July 13). 16-year-old extreme couponer loves his sport. The Akron-Beacon Journal. Retrieved from www.ohio.com/business.
Teaching
Course University Teaching evaluation Term
Principles of Marketing Kent State U. (Stark) 4.45/5 Fall '17
Marketing Analytics (Sec. 1) Kent State U. 4.70/5 Fall '17
Marketing Analytics (Sec. 2) Kent State U. 4.74/5 Fall '17
Analytical Methods (Ph.D.) Kent State U. 4.90/5 Fall '17
Marketing Analytics Kent State U. 4.59/5 Spring '17
Customer Analysis (Section 2) Kent State U. 4.83/5 Spring '17
Customer Analysis (Section 1) Kent State U. 4.67/5 Spring '17
Customer Analysis (Section 2) Kent State U. 4.44/5 Spring '16
Customer Analysis (Section 1) Kent State U. 4.41/5 Spring '16
Marketing Analytics Workshop Kent State U. 4.90/5 Fall '15
Analytical Methods (Ph.D.) Kent State U. 4.92/5 Fall '15
Customer Analysis (Section 2) Kent State U. 4.49/5 Spring '15
Customer Analysis (Section 1) Kent State U. 4.43/5 Spring '15
Entrepreneurial Marketing Kent State U. 4.25/5 Fall '14
Customer Analysis Kent State U. 4.29/5 Spring '14
Entrepreneurial Marketing Kent State U. 4.18/5 Spring '14
Analytical Methods (Ph.D.) Kent State U. 4.87/5 Fall '13
Entrepreneurial Marketing Kent State U. 4.19/5 Spring '13
Principles of Marketing UT Dallas 4.93/5 Summer '12
Principles of Marketing UT Dallas 4.21/5 Fall '10
Research awards, fellowships, and grants
Dean's 2018 Annual Distinguished Scholar Award (finalist), $5,000 grant 2018
Funds to be used for paper "Feels Like Money: How a Credit Card's Weight
Influences its Value" (with Meg Meng)
Dean's Summer Research Funding Award, KSU (w. Yiru Wang, $4,724) 2016
funds for projects Review Richness and Review Socialness
Elected as Academic Ambassador for the Direct Selling Educational Foundation 2016
2-year ambassadorship to develop and promote a direct selling research agenda
Dean's Summer Research Award, KSU ($3,611) 2015
3rd. ESCP Europe Marketing Faculty Publication Workshop, competitive invitation 2015
Awarded with Marketing Science Institute scholarship (1,000 EUR)
Dean's Summer Research Funding Award, KSU (w. Jamie Grigsby and Meg Meng, $5,190) 2014
funds for project Constructive Choices When Product Attributes are Ambiguous
ISMS MarketingPhdJobs.com grant (with Ethan Pew, $15,000 grant) 2013
2013 MSI Research Competition on Mobile Platforms, winner (w. Paul Mills, $10,500) 2013
Marketing Science Doctoral Consortium 2012, student fellow 2011 MSI Ideas Challenge, winner ($10,000 grant) 2012
funds used to develop MarketingPhdJobs.com job platform (with Ethan Pew)
2011 MSI Clayton Dissertation Proposal Competition, honorable mention 2012
Quantitative Marketing and Economics conference, student fellow 2011
AMA-Sheth Consortium 2011, student fellow 2011
The University of Houston Doctoral Consortium 2011, student fellow 2011
Yale Marketing-Industrial Organization (MIO) Conference, student fellow 2011
Columbia-Duke-UCLA Workshop on Quantitative Marketing and Structural Econometrics, 2010
student fellow
UTD full Ph.D. scholarship 2007
The University of Texas at Dallas Summer Research Program, Marketing 2006
GRUMA/COCYTENL research grants for UTD Summer Research Program ($3,000) 2006
Doctoral students supervised
Student Responsibility First placement Term
Marie Yeh Committee member Loyola U. of Maryland Summer '13
Hillary Mellema Committee member Missouri Western State Summer '15
Paul Mills Co-chair Lehigh (Visiting) Summer '17
Oakland U. Summer '18
Jamie Grigsby Co-chair Midwestern State U. Summer '17
Kostas Alexiou Committee member Kent State U. (Visiting) Summer '17
U. of Tampa Summer '18
Yiru Wang Chair TBD TBD
Review work
Editorial board member, Journal of Family Business Strategy
Ad-hoc reviewer, Journal of Interactive Marketing
Ad-hoc reviewer, Services Industries Journal
Service to the profession
Co-administrator, MarketingPhdJobs.org platform 2012-present
The MarketingPhdJobs.org platform is the leading source on job opportunities for
marketing academics worldwide. The newest iteration of the platform launched on
June 14, 2014, with the support of the ISMS and the Marketing Science Institute.
Co-chair, 2018 Mary Kay Doctoral Dissertation Competition 2017-Present
Co-chair, 2017 Mary Kay Doctoral Dissertation Competition 2016-2017
In charge of organizing on behalf of the Academy of Marketing Science
Professional experience
GAMAC, S.A. de C.V. - Assistant for CFO 2007
Kamikaze Arte Promocional (Startup promotional products firm) - CMO 2006
Venio Technologies - Assistant for CEO 2005
Panorama (Tec de Monterrey newspaper) - Proofreader, editor and reporter 2004
|
Office: BSA 514 |
Tel: 330-672-2039 |
czamudi1@kent.edu |
